When you make the decision to sell your home, one of the first things you’ll want to do immediately is to make up an advertising flyer for your home.  Beyond contact information, many wonder what to include.  Some information is necessary on the advertising flyer and other information may drive potential buyers away.  The key is in simply knowing what you should and should not include.

The most important thing to include is a brief description of your home for sale.  This should include how many bedrooms, how many bathrooms, and the size of the acreage the home is sitting on, and whether it is a waterfront property.  Many home buyers will only consider a home that does or does not have a pool depending on their personal preference.  This information should also be included to make the whole home selling experience more efficient for you as well as any potential home buyers.  You may even choose to include whether the home has the potential for expansion. 

The next thing you want to include on your advertising flyer is the price of the home.  You may also want to note that you will consider all reasonable offers if you are willing to do so.  This will allow the potential buyers to know that you are serious about selling your home and flexible.  If you put down an amount and state it is a firm price, you may discourage potential buyers from seeing your home and making a serious offer.  The advertising flyer is meant to bring prospects to you, not drive them away. 

Flattering pictures of your home are also a must for advertising your home to potential buyers.  The important thing is to make sure the pictures that you use are great pictures of your home.  Photograph the most attractive aspects of your home.  If your home has a beautiful backyard with a lake, make sure to take several pictures from different angles and include the best of these pictures in the home for sale flyer (The others can be added to your online property photos.).  If your home has great curb appeal and lush landscaping, take several pictures and choose one as the focal picture for your advertising flyer.  Remember to only photograph rooms that are clean, uncluttered, and painted/decorated in neutral colors.  You may love color but when selling your home, it’s best to display your home in the most neutral way so that the buyers can decorate it in their minds and to their particular tastes.

Many for sale by owners often wonder if they should put all of the details of their home on the advertising flyer.  The thing to remember is that you want to bring in prospects and give them the opportunity to fall in love with your home.  By providing too much information, they may feel they already know everything there is to know about your house.  They may discount it without ever seeing it.  Put only what you need in your advertising flyer and you’ll find prospective buyers will call you.

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